I can't even believe this is true!!

[web]https://www.engadget.com/2007/08/24/trek ... ia-player/[/web]

I wonder if they'll ever use the slogan 'Make your Blaxx work better!'

or maybe 'How many Blaxx do you own?'

"Put the beat in your Blaxx"

Frankly, I'd be surprised if Apple lets them get away with the "i.-" bit.